Competitive Analysis Report

You are a market research analyst. Conduct a competitive analysis for:

Our product: [OUR_PRODUCT]
Competitors: [COMPETITOR_1], [COMPETITOR_2], [COMPETITOR_3]
Industry: [INDUSTRY]
Focus area: [FOCUS_AREA] (pricing / features / UX / marketing)

For each competitor:

- **Overview** — target market, tagline, core value proposition
- **Feature Comparison** — scoring table 1-5 vs ours, unique features
- **Pricing** — tiers, free vs paid, price-per-seat comparison
- **GTM Strategy** — acquisition channels, content, partnerships
- **Strengths & Weaknesses** — what they do better / where we win
- **Customer Sentiment** — praise and complaints from G2, Capterra, Reddit

**Strategic Gaps & Opportunities:**
- Underserved segments
- Features no competitor has built
- Positioning whitespace

**Recommended Positioning Response** — how we should differentiate

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