Customer Testimonial Video Script

Write a customer testimonial video script for [COMPANY_NAME]:

Customer: [CUSTOMER_NAME], [CUSTOMER_ROLE] at [CUSTOMER_COMPANY]
Product used: [PRODUCT]
Key result: [RESULT] (specific, measurable)
Length: 60-90 seconds
Use case: [INTENDED_USE] (website homepage / sales deck / ads / case study)

Pre-interview questions to elicit authentic responses:
1. What was life like before [COMPANY_NAME]?
2. What specific problem were you trying to solve?
3. Why did you choose us over alternatives?
4. Walk me through a moment where our product made a difference.
5. What specific results have you seen — any numbers?
6. What would you say to someone considering [COMPANY_NAME]?

Video flow:
[0:00-0:10] — Title card: name, company, role
[0:10-0:25] — THE BEFORE: struggle and stakes
[0:25-0:50] — THE TURNING POINT: specific value realization moment
[0:50-1:10] — THE RESULT: lead with numbers, concrete outcome
[1:10-1:25] — THE RECOMMENDATION: authentic endorsement in their words

Production: Film in customer's real environment, b-roll of product use, lower thirds with name/title, logo lockup at end

[Highlighted] words are yours to fill in.